Mobile Engagement

Using Mobile to Reach a Senior Audience

Younger people instinctively gravitate toward text messaging and mobile app technology. However, today’s seniors are also jumping on the bandwagon.

With 75% of seniors age 70 and older walking around with a smartphone, mobile is ubiquitous.

When the National Indian Council on Aging (NICOA) wanted to ramp up their Senior Community Service Employment Program (SCSEP), they turned to a mobile web application and text messaging service from Engage by Cell.

In their mobile website welcome video, Sue Chapman, NICOA’s SCSEP Director, states,

"During this COVID-19 pandemic, we have learned that we need to find new and effective ways to reach out to you during this time and moving forward.”

welcome-video

SCSEP is an employment program designed to help the 55+ community update their job skills, build work experience, and create economic security. NICOA’s SCSEP mobile website includes job postings, training videos, handbooks, interview tips, quizzes, and guidance for creating a resume. Similar in look and feel to a native app, NICOA’s mobile website has much more flexibility as it requires no IT department, no downloads, and is fully customizable. 

In addition to a mobile website, NICOA plans to communicate with SCSEP participants on mobile. Director Sue Chapman states in NICOA’s welcome video, 

“With Engage by Cell, we will be able to reach out to you simply by sending you a text message.”

With our text messaging tool, NICOA can push event notifications, links, and images. SCSEP participants can opt into a number of lists and opt out at any time. Best of all, text messages can be scheduled so that administrative users can set it and forget it.

Nicoa-Text

For years, Engage by Cell has supported workforce development clients like the Middlesex County Office of Workforce Development, Workforce Solutions Borderplex, Goodwill Industries of Fort Worth and many others by providing the technology that reaches job seekers best: mobile.


Share
Previous Post
Next Post
6 Event Marketing Fails and How to Fix Them
Using Technology to Meet the Needs of Today’s Job Seekers
Event Hacks: Simple Tech for Event Managers
Demo: The Power of Text Messaging for Every Industry
Tech Trends for Museums and Attractions
The Science of Play at Work: Games for Greater Performance
What Workforce Professionals Need to Know About Apprenticeships
Community Resources and Distribution with Mobile Technology
How Does a Text messaging Platform Work?
"Should Your Non-Profit Attraction Invest in an Online Map?"
Better Team Communication: Break Barriers & Boost Productivity
Let's Talk Tourism
Workforce Partnership Revamps Statewide Communication Strategies
Goodwill's Strategies for Effective Workforce Communication
ACE Disposal Streamlines HR, Training, and Safety
Middlesex County Connects Job Seekers with Employers
Expert Panel on The Future of Visitor Services
Panel on Engaging Adult Education Students with Texting & Apps
HR & Training Guide to Effective Engagement
Learn How to Implement Text Messaging in Your Organization
Visitor Management Goes Mobile: Replace Aging Check-In Processes
Why Organizations Deploy Text Messaging, and How to Get Started
Amusement Park Eases Visitor Concerns with GPS Maps and Texting
Grant Management 101: Meet the Experts
Simple Ways to Implement Sustainable Tourism
Text Messaging and Mobile Web Apps Supported by WIOA Funds
Overworked Departments Embrace Mobile Tech to Improve Outreach
New Mobile Technology + AI Makes Strides in Workforce Development
Government Agencies Embrace Technologies to Improve Engagement
Destination Salem Leverages Smartphone Tour and GPS Mapper
Popular Park & Museum Find Success in Mobile GPS Maps & Apps
Greenburgh Public Library’s Ground-Breaking App Initiatives
WIOA Funding Now Available for Text Messaging
Introducing Mobile Technology in Safety Training & Communications
Engaging Students & Visitors With a Mobile Audio Guide
Microlearning & Mobile: Sticky Content with Efficient Delivery
Staff On-The-Go? This Casino Turns to Mobile to Increase Engagement
American Synthetic Rubber Co Empowers Employees with Mobile
Workforce Organization Reaches Job Seekers through Texting
HR Team Cuts Confusion with Mobile Resource Hub
How This Medical Center Trains and Supports Nonstop Staff
Engage By Cell Announces ChatGPT Integration
ChatGPT Improves Performance: Expert on AI In Everyday Work
10 Expert Tips to Boost SMS Marketing Platform Opt-Ins
Klehm Arboretum's Seasonal Smartphone Tour
Museum Expert on Steep Declines in Attendance and Engagement
Improving the Employee Experience with Today's Tech
10 Ways to Improve Emergency Response and Safety Training
Tufts Medicine Upgrades Onboarding & Leadership Training via Mobile
Text Message Marketing Expert Talks Implementing Texting
So You Want to be a Trainer? Subject Expert vs Trainer
Top 10 Texts Messages sent by WFD Organizations Today
Native Apps vs Mobile Web Apps: What's the Difference?
Navigation Solution Solves Visitor Challenges for Art Facility
Breaking the “Unemployment Office” Stigma
Our Hottest Solutions of 2022: Audio Tours & GPS Mappers
Student Created Digital Content for Immersive Campus Touring
How Digital Processes Continue to Improve Employee Health & Safety
GPS Mapper Use Case: Missouri Botanical Gardens
A Van Gogh Audio Guide at The Detroit Institute of Art
Workforce Pods feature Engage by Cell's Founder and CEO!
Fundraising: What You Should Be Paying Attention To
Workforce Development vs. The Great Resignation
Training Delivered Straight Into Your Employees’ Hands
How Mobile Technology Bridged Mary Kay's Global Communication Gap
Hospital Nurses Gamify Learning by Using Text Messaging
Making Fundraising at Events Easy with Mobile
Bring Members Closer Together with Non-Traditional Technology
How Mobile Takes the Friction Out of Fundraising
Fundraising for a Purpose
Best Practices for Fundraising Success
Guests Guide Themselves with GPS Mapper
City Department Managers Talk Text Messaging
Text Messaging for Organizations: How It Works & How To Work It
Microlearning Series Part 2 - How To Launch Micro-Content in Minutes
This Small Art Museum Shares Why It Went Mobile
What’s This Legal Aid Charity’s Secret to Success?
Boys and Girls Club Reveals The Best Way to Raise Money
High School Takes Live Auction Fundraiser to the Next Level
Laura Pohl Customer Experience Story
8 Ways Learning Institutions Use Technology for Mission Success
This Small Museum Shares How It Gets Kids Hooked on History
Small Town Shares How It Got Visitors Excited About It's History
This College Program Agrees: Mobile Really Gets Donors Engaged
Denver Public Schools Finds Great Success in Mobile Training
How This Cultural Museum Used Mobile To Tell Better Stories
How to Run a Successful Virtual Silent Auction
Performing Arts Organization Raised $5 Million During a Recession
Creating a Safer Work Environment with the COVID Vaccine Tracker
Introducing our new Mobile Benefits Guide
Your Employees, Your Learning Management System, and Engage by Cell
Text Messaging Statistics 2021
Nature Center Goes Digital with a Mobile Map and Guide
Why Institutions Choose Mobile Websites Over Apps
Training CASA Volunteers Through Mobile Learning Tools
The Mobile Solution Every Workforce Organization Needs
Top 7 Insights About Mobile Engagement Technology
Manufacturing Plant Supports Human Resources with Mobile
Multi-Franchise Stays Connected with a Distributed Workforce
Text-to-Give: Supporting Valley Children’s Hospital on Kids Day
Contact us for a demo and pricing
Message (optional)
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.