Using Mobile to Reach a Senior Audience

Younger people instinctively gravitate toward text messaging and mobile app technology. However, today’s seniors are also jumping on the bandwagon.

With 75% of seniors age 70 and older walking around with a smartphone, mobile is ubiquitous.

When the National Indian Council on Aging (NICOA) wanted to ramp up their Senior Community Service Employment Program (SCSEP), they turned to a mobile web application and text messaging service from Engage by Cell.

In their mobile website welcome video, Sue Chapman, NICOA’s SCSEP Director, states,

"During this COVID-19 pandemic, we have learned that we need to find new and effective ways to reach out to you during this time and moving forward.”

SCSEP is an employment program designed to help the 55+ community update their job skills, build work experience, and create economic security. NICOA’s SCSEP mobile website includes job postings, training videos, handbooks, interview tips, quizzes, and guidance for creating a resume. Similar in look and feel to a native app, NICOA’s mobile website has much more flexibility as it requires no IT department, no downloads, and is fully customizable. 

In addition to a mobile website, NICOA plans to communicate with SCSEP participants on mobile. Director Sue Chapman states in NICOA’s welcome video, 

“With Engage by Cell, we will be able to reach out to you simply by sending you a text message.” ‍

With our text messaging tool, NICOA can push event notifications, links, and images. SCSEP participants can opt into a number of lists and opt out at any time. Best of all, text messages can be scheduled so that administrative users can set it and forget it.

‍For years, Engage by Cell has supported workforce development clients like the Middlesex County Office of Workforce Development, Workforce Solutions Borderplex, Goodwill Industries of Fort Worth and many others by providing the technology that reaches job seekers best: mobile.

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