10 Expert Tips to Boost SMS Marketing Platform Opt-Ins

The most difficult part of starting bulk text messaging campaigns is curating your subscriber lists. As the most effective form of communication, your messaging should have a strategy! Below are 10 tips for building subscribers and providing clear value.

1. Clear Value Proposition

Clearly communicate the benefits and value they will receive by joining your text messaging list. Let them know what exclusive content, offers, or updates they can expect.

2. Opt-in Incentives

Offer incentives for opting in, such as a discount, freebie, or exclusive content. People are more likely to subscribe if they feel they're getting something valuable in return.

3. Prominent Call-to-Action

Place your opt-in call-to-action prominently on your website, physical signage, social media profiles, and other marketing channels. Make it visually appealing and easy to find. With Engage by Cell, subscribers can self enroll by QR code, texting in a keyword, or submitting a web opt-in form.

4. Simplicity

Keep the opt-in process simple and quick. Minimize the number of steps required to subscribe, such as asking for only their phone number and name.

5. Privacy Assurance

Clearly state your privacy policy and reassure subscribers that their personal information will be kept secure and not shared with third parties.

6. Mobile-Friendly Design

Ensure that your opt-in process is mobile-friendly, as many users access websites and social media platforms on their mobile devices. A seamless mobile experience will encourage more sign-ups. Consider the options Engage by Cell offers, mentioned in tip #3.

7. Promote Word-of-Mouth

Encourage existing subscribers to spread the word about your text messaging list by offering referral incentives. Provide an incentive for both the referrer and the person they refer to increase participation.

8. Social Proof

Display social proof, such as testimonials or reviews from satisfied subscribers, to build trust and credibility. This can help overcome any hesitation someone may have about joining your text messaging list.

9. Cross-Promotion

Leverage your other marketing channels to promote your text messaging list. Mention it in your email newsletters, blog posts, podcasts, or YouTube videos to reach a wider audience.

10. Opt-in Reminders

Regularly remind your audience about the benefits of joining your text messaging list. Use various channels, such as social media posts, email reminders, website banners, or on-site signage to keep it top of mind.