How This Cultural Museum Used Mobile To Tell Better Stories

Museums are essential to the preservation of culture and history.  Like time capsules, they offer guests a glimpse into another era and the opportunity to see the world from new perspectives. How can museums portray history through their exhibits when visitors rarely stop to read placards and labels these days?

We hear this concern a lot when speaking to professionals working in various cultural institutions. Museum-goers today want dynamic and interactive experiences.

What solution did the Japanese American National Museum (JANM) adopt? They now use Engage by Cell’s easy, revolutionary, and engaging audio tour.

The JANM uses Engage by Cell’s audio tour to allow visitors to connect with people’s personal accounts and experiences. Everything that visitors need for an immersive and memorable tour is on their mobile phones!

“Using Engage by Cell we are able to provide people’s genuine voice in their own words,” says Director of Education Lynn Yamasaki, “and it feels as if people are walking through the gallery with a friend.”

Engage by Cell has provided mobile technology solutions for the JANM and other museums including the Manitoba Museum, the American Art Museum, and the Smithsonian Institution - Luce for years.

Digital engagement strategies such as mobile audio tours, are enabling museums around the globe to engage the next generation of museum patrons.