Enhancing the Visitor Experience: Klehm Arboretum's Seasonal Smartphone Tour
Klehm Arboretum & Botanic Garden is a beautiful public garden located in Rockford, Illinois, that covers over 155 acres of land. It has become a popular destination for nature lovers, gardeners, and tourists who want to explore the diverse foliage of the region. To enhance the visitor experience, Klehm Arboretum has partnered with Engage by Cell to create a unique smartphone tour app that offers self-guided experiences across the garden.
Engage by Cell provides leading mobile engagement solutions that helps organizations connect with their audience via mobile devices. With the help of Engage by Cell, Klehm Arboretum has created an intuitive tour app that offers a range of features for visitors. The app has been designed to provide visitors with an engaging experience, allowing them to learn more about the plants, trees, and wildlife that they encounter on their visit.
The web-based app is accessible via QR code, and requires no downloads! The tool houses customized walking tours and scavenger hunts for each season, providing visitors with a unique experience at every visit. The system includes photos, fun facts, and information about the plants and trees that are in bloom during that particular season. Visitors can explore the arboretum at their own pace, using the app to guide them through the gardens.
One of the most exciting features of the app is the scavenger hunt. This game encourages visitors to explore the gardens and find hidden treasures along the way. By gamifying the experience, visitors of all ages are encouraged to learn more about the vegetation while keeping them on a curated path. The tours are concluded with a survey to adjust future content based on real data!
The Klehm Arboretum tour app is an excellent example of how a museum or botanical garden can leverage technology to enhance the visitor experience. The app provides a personalized tour guide system, fun scavenger hunts, and a wealth of information about the arboretum.