"Should Your Non-Profit Attraction Invest in an Online Map?"

At Engage by Cell, we’re all about helping organizations leverage mobile technology to connect with their audiences in meaningful ways. Recently, our Marketing Manager, Anna Busby, had the opportunity to be a guest on The Marketing Attractions Podcast to discuss an increasingly relevant question for non-profit attractions: "Should Your Non-Profit Attraction Invest in an Online Map?"

Why Digital Maps Matter

During the podcast, Anna shared insights into the growing trend of digital GPS maps in the non-profit sector, particularly for attractions like museums, botanical gardens, parks, and historical sites. She shares the most common complaint she hears with prospects and clients. Anna explained:

“When visitors arrive at an attraction, one of the most confusing things is figuring out where to go. Our maps give them a snapshot of what’s available and help them navigate directly to the places they want to see, reducing confusion and enhancing their overall experience.”

The Power of Custom GPS Maps

Anna emphasized the value of custom GPS maps, describing them as an organization’s “personal Google map.” These maps include every path, sidewalk, and attraction that might not appear on standard map apps like Google or Apple, making them incredibly useful for visitors. She explained how Engage by Cell uses Blue Dot technology to create these custom maps:

“We strip back all the default maps and add in the organization’s specific points of interest. This could be a map they’re already using on a brochure, or something we design for them. These maps can include engaging content like videos, audio, scavenger hunts, quizzes, and surveys—all accessible without requiring a download.”

Accessibility and User Experience

One of the standout features Anna highlighted is the ease of use and accessibility of these digital maps. Since they’re web-based, there’s no need for visitors to download an app, which can be a significant barrier:

“It being accessible through a QR code or link is a big win for us and our clients. People don’t want to download an app for a place they might only visit once or twice a year. By simply scanning a QR code, they can access everything they need in their web browser.”

Why Non-Profits Should Invest Now

Anna made a compelling case for why attractions should consider investing in digital GPS maps, highlighting how these tools enhance the visitor experience and provide valuable engagement opportunities before, during, and after a visit:

“It’s not just about wayfinding—though that’s a significant part of it—but also about engaging visitors in a meaningful way. Whether it’s helping them plan their visit or guiding them to lesser-known spots within the attraction, these maps add value to their experience and can even drive traffic to specific exhibits or areas that might otherwise be overlooked.”

How Engage by Cell Can Help

Anna explained how Engage by Cell empowers clients to take control of their maps:

“A big part of this is giving our clients ownership over the map they’re building. With our platform, anyone with a login—from an intern to a director—can go in and update the map whenever needed. It’s all about giving control back to the organization.”

Anna also addressed concerns about the cost and potential barriers to adoption, reassuring listeners that the investment is manageable and well worth it:

“It's 40 to 60% cheaper than having someone develop a downloadable app. And with the ability to update the map instantly through our platform, you’re saving time and resources in the long run.”

Ready to Get Started?

For non-profit attractions looking to enhance their visitor experience and streamline operations with a digital GPS map, click below to book a time to chat with Engage by Cell!