Tech Trends for Museums and Attractions
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Today museums and cultural institutions are faced with a multitude of challenges. Among these are maximizing visitor engagement and driving attendance.
Engage by Cell recently sat down with Nik Honeysett, an innovator and expert in cultural strategy and technology within the museum space. Nik has been an advisor for many cultural institutions including the Getty Museum in Los Angeles. Here are some of the key take-aways from the discussion:
How do you increase attendance?
Nik suggests that museums should update and change their exhibitions more frequently, allowing a new era or historical time period to be featured monthly rather than only two or three times a year. By changing the thinking around programming, the process becomes less additive and more of an evolution where visitors become more engaged with the content and want to return more frequently.
Analyze the data and follow the trends.
He also encourages museums and cultural institutions to analyze the attendance data to determine what exhibits are most popular with visitors. Then organizations can see how these short-term goals and objectives will lead to mission success. Following the trends will ultimately drive attendance.
What are your thoughts on digitization of exhibits?
Less is More. The focus should be on creating meaningful messages and desirable experiences that resonate with your audience. Nik states, “When you try to do more, you are just diluting your ability to create a quality message that is going to stand above the crowd.”
Nik discusses an example of how the Huntington Gardens takes advantage of this.
Three tips for improving visitor engagement.
Nik lists three key motivators for improving visitor engagement:
1. Always have fun!
2. Include social or group experiences.
3. Allow opportunities for guests to learn something new.
Doing these three things will create enjoyable experiences that visitors will want to consume. Engage by Cell helps organizations expand their reach, streamline operations, and drive visitor engagement by providing smartphone tours, audio guides, digital membership cards, fundraising portals, and more.
Final thoughts?
Click below to learn more about Engage by Cell's mobile touring, engagement and membership technology.
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