Empowering Employees Through Mobile Technology: American Synthetic Rubber Co + Engage by Cell
American Synthetic Rubber Co (ASRC) has embraced the power of mobile technology to enhance HR and talent development within their organization. Partnering with Engage by Cell, ASRC leverages an employee communication app to revolutionize human resources processes and resource accessibility.
Comprehensive Resource Hub:
ASRC maximizes Engage by Cell's mobile technology to give employees real-time access to crucial information. This comprehensive solution encompasses benefits information, PTO request forms, maintenance info, schedules, directories, job opportunities, e-learning, and more.The employee communication app also features seamless integration with existing resources by adding access icons to other systems like Kronos and InTouch. Engagement features on the platform include PTO request forms, a help desk, and a suggestion box.
Creative Marketing Strategies:
ASRC employs innovative marketing techniques to promote the mobile tool to its employees. A QR code and text message call-to-action is strategically placed throughout the workplace on TVs, table tent cards placed in the break room, and on weekly employee emails. The organization goes the extra mile by printing QR codes and text prompts on candy bar wrappers, transforming ordinary snacks throughout the office into promotional tools.
The team also selected “ambassadors,” or wage employees, to help with word of mouth initiatives on the employee communication app. The ambassadors that receive the most app downloads are awarded ASRC gifts like tshirts, hats, etc. These creative marketing efforts ensure that employees are consistently reminded of the mobile tool's availability and encourage them to engage with it.
Enhanced Organizational Efficiency:
ASRC's utilization of mobile technology has significantly improved organizational efficiency and employee engagement. The streamlined communication channels enable instant information dissemination, reducing information gaps and enhancing overall efficiency. The centralized employee communication app consolidates resources, eliminating the need for employees to navigate through multiple interfaces. Additionally, the app promotes employee engagement by providing opportunities for career growth and development. With job listings and e-learning resources readily accessible, employees are empowered to take ownership of their professional growth, leading to increased job satisfaction and loyalty.