Text Messaging Statistics 2021

Businesses using text messaging

97% of companies found they communicated with consumers more efficiently after launching texting initiatives.

73% of businesses expect their budgets for text message marketing to increase in the next year.

68% of businesses use some form of texting today.

Consumer phone use

Consumers check their phone more than 20 times a day, with 16% saying they check it more than 50 times.

75% reported that they check it within 30 minutes of waking up.

88% of people say that text messaging is the number one thing they use their phones for

88% of consumers say they ignore phone calls from businesses and unknown numbers “often” or “very often.”

Daily hourly smartphone use increased 39% during the COVID-19 pandemic.

Consumer preference for texting

For sales and inquiries, 55% of consumers prefer to communicate over text.

91% of consumers have received a text message from a business — up from 76% in 2019.

Text message effectiveness

98% of all text messages
are opened

95% of text messages are opened and responded to within 3 minutes of being delivered

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