See How Mobile Helps Build Your Donor List

Your mobile fundraising campaigns can only be effective with an extensive list of donors, but how do you collect these contacts?

Promoting your keyword and short code is KEY. Why? With Engage by Cell’s mobile tools, every time a donor texts in, their information is stored in your client dashboard, ready and waiting for more donor engagement.

What if someone is not quite ready to donate, but wants more information? People can opt-in by simply texting your keyword to the short code, no donation is necessary. Plus, Engage by Cell offers FREE unlimited secondary keywords, allowing people to text in to join lists to receive information.

How does it work?‍

Here's an example: If your fundraising keyword is CHARITY, Engage by Cell's texting platform allows you to create customized lists for specific groups by adding a secondary keyword:

Text CHARITY VOLUNTEER to receive information on volunteer opportunities
Text CHARITY IMPACT to receive our latest impact stories
Text CHARITY EVENTS to receive information on our upcoming events
Text CHARITY BOARD to receive information for organization board members

So what are the best ways to promote your keyword and short code?

Social Media
Promote your keyword on social media, so that your followers can share, widening your net of supporters. This is by far the most popular call to action.

Email Signature
Ask all employees to add your keyword and request for support to their email signature — you never know who may be inspired to text in a quick donation!

Direct Mail
Add a call-to-action on your existing mailers prompting your donors to sign up to receive text message alerts.

Signage
Whether on a billboard or bus stop, signage never goes out of style. Make sure your signs are eye-catching with a clear call to action.

Broaden Your Donor Engagement Strategy with Text Messaging

Now that you’ve got your list of donor phone numbers, use text messaging to amplify communication. With open rates at 95% and higher, a text message will reach your donors instantly on the device that’s always in their hands.

Here are some examples of text messages you can send your donors:‍

Before Your Event
• Schedule multiple reminders via text message
• Text links with your donation page in case a donor can’t make the event
• Text a link to a contact collection form
• Conduct a poll to assess which campaigns have the most interest
• Send a series of texts of what to expect during your event‍

After Your Event
• Send personalized thank you text to your donors for attending
• For pledged contributions, send a polite reminder text to
complete their donation
• Text out a schedule of upcoming events
• Share impact stories via text and tell donors how the funds were used