Ten Ways to Make Your Mobile Giving Campaign a Success

Use this list of Ten Ways to Make Your Mobile Giving Campaign a Success. Use the suggestions as-is or modify to suit your situation.

1. Ask your colleagues to include a text call-to-action in their email signature.
2. Post the opportunity to text in and make a donation on your social media channels.
3. When meeting with a potential donor, capitalize on the in-person interaction — ask them to take out their phone and text in a donation.
4. Include a QR Code CTA on every piece of collateral: posters, signs, stickers, shirts, buttons, wrist bands, frisbees, etc.
5. Offer a credit card option so people can choose their most convenient mobile giving method.
6. Even if they don’t attend your event, you can send patrons a link to your screencast beforehand which might inspire them to give and “be there in spirit”.
7. Ask your followers to post about you on social media. Have them include text-to-donate instructions in their posts.
8. On all direct and email, include a text-to-give option so your inspired donors can instantly pick up their phones and send donations via text.
9. If other organizations raise money on your behalf, assign them their own keyword so their donations can be tracked separately.
10. Embed a Screencast Thermometer on your website to create buzz for your fundraising campaign.

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