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Curious About Mobile? Industry Statistics for Fundraising

96% of US adults participating in your fundraiser own a cellphone; 81% own a smartphone.
US Adults with smartphones by age groups: 18-29 (96%); 30-49 (92%); 50-64 (79%); and 65+ (53%)
64% of nonprofit organizations invested in new technologies in 2019. 51% of people who visit a nonprofit’s website do so on a mobile device. 46% of nonprofit organizations find text-to-give fundraising tools effective
12.3% of donors have created a peer-to-peer fundraising campaign benefiting a nonprofit within the last 12 months
67% of nonprofit organizations find Peer-to-Peer fundraising tools effective
The average donation size for text-to-donate fundraisers is $107. 55% of donors prefer to give online with a credit or debit card. 62% of donors have donated to a nonprofit organization in response to the COVID-19 pandemic
49% of mobile donations come from text links. 51% of people who visit a nonprofit’s website do so on a mobile device
56% of consumers receive more than 25 emails a day. 68% of consumers say they unsubscribe from emails often. One in five consumers has more than 1,000 unread emails in their personal inbox


Sources:

Pew Research  |  2020 Global Trends in Giving Survey  |  Giving USA 2020

GLOBAL NGO TECHNOLOGY REPORT 2019  |  nonprofitsource.com

2020 State of Texting

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