Businesses using text messaging
97% of companies found they communicated with consumers more efficiently after launching texting initiatives.
73% of businesses expect their budgets for text message marketing to increase in the next year.
68% of businesses use some form of texting today.
Consumer phone use
Consumers check their phone more than 20 times a day, with 16% saying they check it more than 50 times.
75% reported that they check it within 30 minutes of waking up.
88% of people say that text messaging is the number one thing they use their phones for
88% of consumers say they ignore phone calls from businesses and unknown numbers “often” or “very often.”
Daily hourly smartphone use increased 39% during the COVID-19 pandemic.
Consumer preference for texting
For sales and inquiries, 55% of consumers prefer to communicate over text.
91% of consumers have received a text message from a business — up from 76% in 2019.
Text message effectiveness